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OUR STORY

Eyeconic by Sam is a handcrafted jewelry brand founded in 2019 by fashion stylist and creative entrepreneur Samar Ajram. Raised in Panama and rooted in her Lebanese heritage, Samar blends Latin flair with Arabic artistry to create bold, eye-catching designs that celebrate individuality and personal style.

Eyeconic reflects Samar’s instinct for style, storytelling, and playful sophistication. Inspired by her travels, cultural roots, and everyday moments, each collection is infused with personality, blending craftsmanship and creative energy to create jewelry that feels both expressive and iconic.

Her design philosophy is simple: create pieces that turn heads and spark joy. That’s why at Eyeconic, we believe in crafting jewelry that elevates your everyday — the perfect finishing touch for those who love to stand out.

HANDCRAFTED IN SMALL BATCHES

Designed in Panama and handcrafted by skilled artisans in Lebanon, our jewelry is made with 18k and 24k gold plating and 925 sterling silver.

We source stones and pearls globally to create distinctive, fashion-forward pieces.

Our journey now also includes a small workshop in London.

Vogue for Eyeconic by Samar Ajram

This jewelry brand redefines luxury with a
fusion of Arabic and Latin roots

Unique designs and a creative vision that blends the magic of two worlds: this is Eyeconic by Samar Ajram, the Panamanian firm you need to know.

BY CNCC

August 5, 2025

READ NOTE

ABOUT SAM

Samar Ajram is the founder and creative force behind Eyeconic. With a background in fashion styling, she created the brand as a way to translate personal expression into jewelry.


Influenced by her Middle Eastern and Latin heritage, Samar brings a distinctive perspective to her work—celebrating color, bold forms and individuality.


Through Eyeconic, she continues to design pieces that empower women to feel confident, expressive and unapologetically themselves.

Free Shipping on Orders £100+
Free Shipping on Orders £100+
Small Batch Production
Small Batch Production
Handcrafted in Lebanon, Turkey & Latin America
Handcrafted in Lebanon, Turkey & Latin America
Gift with every purchase
Gift with every purchase

FAQ

Returns/ Policy+

As your look is our top priority. If the jewelry
doesn’t match the style you envisioned, you may return it for store credit
within 14 days of receiving it and select a piece that better complements your
look.
• Customers must return items to the assigned return address.
• Customers are responsible for return shipping costs.

Your Care Guide+

Jewelry is timeless. To keep it glowing for years to come, it needs tender care:

• Remove before showering, swimming, or going into the sea

• Put it on after applying perfumes, lotions, or creams

• Store it gently to maintain its radiant shine

Your Protection Guide+

Protecting
delicate jewelry is a must ,  here’s how
to keep it looking Sparkling:


• Avoid bumps, knocks, or rough surfaces that could scratch the crystals or
metal

• Keep it away from high heat or hot surfaces, which can damage finishes and
stones

• Steer clear of harsh chemicals like cleaning products, chlorine, and even
some beauty items

Your Storing Guide+

Storing your jewelry properly is key to keeping it forever .

We recommend keeping your pieces in a soft pouch to prevent tangling and
scratches , this step will help keeping it in a great condition for a long time